Charles Communications Associates
Internship Description – Summer/Fall 2013
About Charles Communications Associates: We are a San Francisco based, nationally focused marketing communications firm specializing in the wine, spirits, gourmet and eco-living sectors. Our focused team of creative and energetic individuals executes strategic communications programs for our clients which range from a Top Chef to a Pop Up Chef, from artisanally produced wines to major wine companies in the top 30 wine businesses in the U.S. We are diverse, nimble and well-respected for what we do. It’s a great opportunity for an individual interested in a wine career to undertake. Realizing the constantly growing potential of new media as marketing platforms, Charles Communications develops and executes new media strategies for clients driven by an in-depth understanding and experience with social network sites, blogs and other marketing relevant online media.
Job Description
We are looking for a 3-6 month intern who can work part time (15-20 hours/week) and who will jump in and join our fast paced team. We need a smart, agile, resourceful can-do individual who is self-motivated, self-assured and willing to learn.
Responsibilities
- Be familiar with CCA’s clients and our general marketing strategies, ask questions when necessary
- Work on ad hoc client projects as needed – conduct research, design collateral, coordinate meetings, assist in sending product samples mailings to media
- Help maintain CCA’s online presence: Update Facebook & Twitter profiles
- Manage and contribute to CCA’s blog
- Answer phones & greet guests
- Manage sample sends from CCA office – arrange UPS mailing labels/pick up/tracking, pack wine, print press kits
- Assist in the management of CCA’s proprietary media list, build and update lists as requested using all of CCA’s tools.
- Participate in events where appropriate
Qualifications: Thorough familiarity of Macs, Microsoft suite, social media capabilities and media database knowledge. Strong communications skills both writing and verbal are a must along with organizational skills. We want someone who will bring a lot to the party!
Compensation: The internship offers $11/hour and/or college credit.
Holidays: Holidays for the remainder of 2013 include: July 4-5, September 2, November 28-29, December 25, December 31.
How to apply: Please send your resume and cover letter to press@charlescomm.com. Also, to help us get to know you, please complete the following:
Develop a brief strategy for a winery launching a new label to be carried in retail stores nationwide. The wine, which is a Spanish Garnacha sourced from the Aragon region of Spain, is priced at $16, targeting a young demographic between the ages of 21-24. The company has a well-established presence in the wine industry and is known for its outstanding value, high quality and consistent style. In a competitive wine market, how do you propose to promote this launch and secure both online and print coverage?
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